I Would Run To You.!

So, go ahead and take a couple minutes to watch the video link I have at the bottom of this post.

Hopefully you watched it, now let me talk about what I thought worked and did not work so well for the clip.
The commercial intended to sell the new line of Nike Free Sneakers, but instead overall for me it had the opposite affect. The general story behind the clip was very cute. The message expressed was that Nike’s new product will carry you, the consumer, where you need to get to, even if that is a cross-country sprint to be with your love. I see this as a strategic move by the company to connect with their target audience, young women. And in this society what is one thing that is believed to be a common place among young girls? Love.

I also took notice to the apparent use of color to enhance the product’s affect. Nike uses  bright colors not only for the sneaker but for all scenes that involved the young model wearing sneakers. In doing this, the company successfully contrasted their product against all other brands, which are depicted as a fail in comparison of performance.

Though I must admit, I was turned off half way through the clip. Two minutes and thirty seconds is entirely too long for any commercial, especially for a sneaker commercial! Between the clip’s length and the irritating song that is sung throughout the commercial, I became uninterested and distracted quickly before the end came. And in result I did not receive the intended final message.

As advice to Nike Company, I say the theme that was a chosen here was great. But next time keep in mind that the viewer will not remain focused for very long.